Use Us

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This post was featured on Americans for the Arts’ blog salon highlighting “Emerging Leaders” in the arts industry in April 2014. (click here)

As we sat down with our Congressmen this past March during National Arts Advocacy Day – one message kept coming out of my mouth, “In my community, we don’t just ‘fund’ the arts, we use the arts.” I didn’t arrive in Washington with that phrase in my mind. I didn’t even think about it until after our “advocacy sessions” the day before we visited Capitol Hill.

What alarms me the most about our annual trek to Capitol Hill is that our ask never seems to change. “We would like our Representative/Senator to support funding the NEA/Arts Education at this specific level.” We mention the ability to leverage the arts for economic impact, improve education and make our lives more fulfilling – but at the end of the day, we ask for money, either from the federal government or private citizens via tax policy shifts.

We need to stop asking for money and instead ask for a new vantage point.

Our communities are changing at a rapid pace. Spurred by technology, an entrepreneurial spirit (the by-product of the Great Recession), and a need and ability to stay closer to home, the “local movement” (as I call it) has changed how we define our community. Your zip code doesn’t matter, your art/culture/historic/technology/business “district” does; the roar of your engine doesn’t matter, the sound of your pedals do; your submission to the monthly magazine doesn’t matter, your twitter account does. Partnerships have become the cornerstone of private development and public investment. Green spaces, farmers markets, Main Streets, boutique shops and sidewalks are a signature of community – not merely an entrance sign and a road. Communities are no longer defined by location only – they are defined by the culture, function, and livability of a place.

It is with this spirit in which we should advocate for the important role the arts play in our lives. Yes, economic impact is important, and of course arts education is vital to our nation, but to fit our changing world, our conversation has to change.

I told every member of Congress I met with just a few weeks ago that we need to start seeing the arts as something our nation can use and not simply fund. We need to adopt the models and viewpoints small cities like Fountain Inn (where I live) and Mauldin (my employer), SC take when talking about the arts. Both cities use public funds to create opportunities for people to experience the arts – all for the purposes of economic development and quality of life enhancement. We need to adopt the viewpoint companies like Boeing, who view the arts as a necessity when cultivating their future workforce, and who recently pledged $400,000 to Engaging Creative Minds, an arts education organization in Charleston, SC. The arts are more than just an economic impact and we’re more than just a performance or painting – we are a tool to be used.

Use us to recruit a restaurant and guarantee a crowd every night after a performance. Use us to lure a large employer and guarantee that their employers will have something to do after work. Use us to educate children and build a more innovative future – and use us to educate adults and help cultivate a more creative workforce today. Use us to make your downtown beautiful. Use us to give you an “anchor” for your community. Use us to put this community on the map.

We are an integral part of the modern community. We are the reason people drive past the county line. We are the reason our green spaces are not simply patches of grass. We are the reason property values increase. We are the reason the creative class exists. We are heartbeat of a community. And we should be supported.

The federal government shouldn’t support the arts because our organization gets grant money from them, the federal government should support the arts because, as a tool for making all of our communities better – the arts work.

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